Peter Caputa is the CEO at Databox (analytics platform, doing about $10m ARR) and ex-VP Sales at HubSpot. This is his 4th time on the podcast, which is the record.
Since the first time I had him on the show about 3 years ago in Oct 2023, he has been extremely consistent on Linkedin, building his CEO brand.
He recently posted about a Claude Skill he built that streamlined how he writes his Linkedin posts, cutting his time spent by 75% while improving his average post performance. So I brought him back on the show to break it down for us.
Listen on: YouTube, Apple Podcast & Spotify
We discuss:
Should every B2B CEO still be active on Linkedin?
Breaking down his Claude Skill
How he built the skill
Every tool / connector the skill calls to pull in data
Running through it using a real Linkedin post example
The “charges” framework for writing hooks
AI writing vs AI slop
Connect with Peter:
Peter’s LinkedIn: https://www.linkedin.com/in/pc4media/
Databox: https://databox.com/
Connect with Finn:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/
Show notes / mentioned in the episode:
Databox MCP: https://databox.com/mcp
Peter’s post about his Claude skill: https://www.linkedin.com/posts/pc4media_writing-a-linkedin-post-used-to-take-me-2-share-7448480446147051521-IvYE/
Download Peter’s Claude skill: https://drive.google.com/file/d/15ldmkbyvOI0F13joRRvjPd9UQ71M3kb3/view
Peter’s entire Linkedin performance history: https://docs.google.com/spreadsheets/d/18c4tt8EjYOjxqCJylJ6Kigichv-57YdoqQ3-KrrKcUM/edit?usp=sharing
AuthoredUp: https://authoredup.com/
Avoma: https://www.avoma.com/
Asana: https://asana.com/
TypeRacer: https://play.typeracer.com/
10FastFingers: https://10fastfingers.com/
