Tom Wentworth is the CMO at incident.io, and the most AI-pilled marketing leader I’ve talked to. Before incident.io, Tom was CMO at Recorded Future, RapidMiner, Acquia and Optimizely. You can call that quite a track record.
In this episode, I have Tom show and explain how he runs marketing from inside Claude Code, his “agency agent” that builds Linkedin campaigns autonomously, why engineers are taking over GTM, and his top advice to CMOs in 2026.
Listen on: YouTube, Apple Podcast & Spotify
We discuss:
How he runs his day-to-day as CMO now vs 3 years ago
Why 30% of his time goes into bug fixing
How he builds agents & Claude skills
Claude Code vs Cowork vs Clay
incident’s “Applied AI” team and why the next GTM engineer is a real engineer sitting inside the CTO’s org
The most impactful agents/skills/workflows his team built and ACTUALLY use
The one - and only - thing Tom would still hire an agency for
Don Jeter’s monster trucks vs Tom’s agents: comparing two playbooks
His top 10 pieces of advice for CMOs in 2026
Why the CMO role might actually go away
Connect with Tom:
Tom’s LinkedIn: https://www.linkedin.com/in/twentworth/
Tom’s blog: https://tomwentworth.com/
incident.io: https://incident.io/
Connect with Finn:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Project 33 - LinkedIn Agency for CEOs: https://www.project33.io/
Mentioned in the episode:
Clay: https://www.clay.com/
Granola: https://www.granola.ai/
Linear: https://linear.app/
Fibbler: https://www.fibbler.co/
Torq: https://torq.io/
Blog post from 2016: https://tomwentworth.com/2016/02/18/some-practical-advice-for-aspiring-tech-cmos-c4f2a69a09f2/
