Emily Kramer is the founder of the wildly popular MKT1 newsletter with over 80k subscribers, where she writes long-form essays on marketing trends, strategies, and tactics for B2B startups.
Before starting MKT1, she was VP Marketing at Carta from their series C through E, VP Marketing at Astro, which was acquired by Slack, and Head of Marketing at Asana, where she built their marketing team from 1 to 25 people.
Listen on: YouTube, Apple Podcast & Spotify
In this episode, we discuss:
Emily’s tips on building & writing a newsletter
How to promote your newsletter
How to get featured on other big newsletters
Where most of her subscribers come from (it wasn’t what I assumed)
What topics and formats work today
How much work it ACTUALLY takes to write a great newsletter
Substack vs beehiiv
Her writing and research process + how she uses Claude Code for it
The Figma MCP workflow she uses to create graphics
Connect with Emily:
Emily's LinkedIn: https://www.linkedin.com/in/emilykramer/
MKT1 Newsletter: https://newsletter.mkt1.co/
MKT1 (advising): https://www.mkt1.co/
Connect with Finn:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Project 33 - LinkedIn Agency for B2B execs: https://www.project33.io/
Mentioned in the episode:
Kyle Poyar’s Newsletter: https://www.growthunhinged.com/
Lenny’s Newsletter: https://www.lennysnewsletter.com/
Granola: https://www.granola.ai/
Wispr Flow: https://wisprflow.ai/
Attio: https://attio.com/
