Arthur Castillo is the Director of Content, Community & Partnerships at Aligned. Aligned is pioneering the new way that B2B revenue teams interact with customers in today's remote, digital era.
After excelling as a top 3 sales rep at every company Arthur worked for, he decided to explore marketing and his obsession with the B2B buying journey.
We talk about how Aligned made LinkedIn, with over 10M+ impressions per year, one of their biggest lead channels and many other topics like:
- Understanding PLG and Sales Strategies
- Developing a Unique Point of View
- Measuring Success and Growth
- How to Start Posting on LinkedIn
- Experimentation and Goal Setting
- The Importance of Customer Feedback
- Supporting CEOs in Content Creation
- Targeting the Right Audience with Founder-Led Marketing
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with Arthur:
Arthur’s Linkedin: https://www.linkedin.com/in/arthur-castillo/
Aligned: https://alignedup.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 Introduction to Aligned and Its Leadership
03:01 The Power of Founder-Led Marketing
05:52 Understanding Buyer Enablement
09:09 Developing a Unique Point of View
12:07 The Feedback Loop in Content Creation
14:55 Measuring Success and Growth
17:52 Strategies for Advocating Content Marketing
20:51 Framing Content Marketing as an Experiment
24:02 Experimentation and Goal Setting
27:24 The Power of Content as Leverage
30:00 Understanding Customer Feedback
32:20 Supporting CEOs in Content Creation
35:30 Targeting the Right Audience
39:53 Navigating Complex Buying Committees
43:02 Bridging Communication Gaps
#linkedin #founderledmarketing #linkedinads #linkedinagency #founderbranding #saas #b2bmarketing #demandgeneration #demandgen #content #b2b #revenue #contentmarketing #performancemarketing #videomarketing #personalbranding
