Wes Bush is CEO & Founder of ProductLed. The #1 Coaching Company For SaaS Founders & Their GTM Teams Looking To Scale With Product-Led Growth.
Over the last 8 years, Wes worked hands-on with 400+ SaaS companies, helping them unlock $1B+ in self-serve revenue through Product-Led Growth (PLG).
We discuss the principles of Product-Led Growth (PLG), the importance of Founder-Led Marketing and many other topics like:
- The Role of Content in Building Trust and Authority
- The Value of Newsletters in B2B Marketing
- The Impact of Webinars on Trust and Engagement
- Understanding What Drives Business Outcomes
- Leveraging Ghostwriters for Content Creation
- The Three Modes of Product-Led's Business Model
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with Wes:
Wes’s Linkedin: https://www.linkedin.com/in/wesbush/
ProductLed: https://productled.com/
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 – Introduction to PLG & Founder-Led Marketing
02:50 – The Three Modes of a Product-Led Business
06:09 – Why Writing & Publishing Books Matters
08:47 – How Content Builds Trust & Authority
12:10 – Should Founders Write a Book?
14:49 – The Power of Newsletters in B2B Marketing
18:03 – Building a Product Philosophy
20:57 – The Character Diamond & Personal Branding
24:05 – How Webinars Build Trust & Engagement
26:51 – Using Ghostwriters for Content Creation
30:04 – What Drives Business Outcomes?
33:03 – Final Thoughts on Writing & Content Strategy
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