In this episode, I break down the viral product launch template for LinkedIn.
I will talk about:
- Strategic Use of Funding Announcements
- The New PR Playbook for Founders
- Leveraging Social Proof for Growth
- Depth vs. Frequency in Content Creation
- Iterating on Content Strategy for Better Engagement
Perfect for: CEOs and founders of B2B SaaS companies focused on creating awareness, building trust, and driving pipeline by implementing a proven content process.
Don't forget to subscribe to the podcast for more conversations with industry leaders who are reshaping B2B GTM and growth.
Connect with me:
LinkedIn: https://www.linkedin.com/in/finnthormeier/
Website: https://www.project33.io/
Chapters
00:00 Masterclass in Product Launch on LinkedIn
05:27 Strategic Use of Funding Announcements
08:48 The New PR Playbook for Founders
12:46 Building an Engaging Audience
17:14 Navigating Engagement Pods and Boosted Posts
20:08 Leveraging Social Proof for Growth
25:22 Building Strong Associations in Business
26:42 Starting from Scratch: The Power of Focus
27:45 Creating a Podcast to Connect with Your Audience
29:20 Leveraging Conversations for Content Creation
31:19 Establishing a Consistent Posting Cadence
33:41 Maintaining Momentum in Content Creation
36:59 Learning from Mistakes: The Importance of Focus
43:10 The Value of Newsletters in Building Relationships
44:51 Depth vs. Frequency in Content Creation
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